Teemo Scouts Europe
Client: Riot Games
2013-2014
This Google Maps mashup site was to revolve around Teemo ‘scouting’ the world, with each territory providing their own digital response to this concept. ‘Scouting’ is a term in the game for exploring hidden portions of the map and revealing them to other players.
This concept was the basis for a Teemo statue - complete with a GPS tracker and transported via various Riot volunteers - to be sent across Europe to take in as many landmarks as possible, and be the star of a number of brand-boosting player-engagement events run by Riot Games.
Development
Finding an aesthetic that was functional, tied into the League of Legends overarching brand and yet still feeling quintessentially ‘Teemo’, was the main challenge from the very earliest development on this project. Graphical styles and colour palettes were tried and discarded constantly as we searched for a look and feel that ticked all of these boxes.
At first a clean approach was used, which was then cycled through a skeuomorphic, photo-realistic wood-type UI, before developing further to encompass design elements that echoed Teemo’s iconic scrolls and maps. Initially, this was expressed with a very stylised representation of paper, which then slowly developed to include further embellishments to tie it back into a fantasy style.
You can see all this evolution in the mockups below.
Final Designs
Below you can see a number of mockups of this stylised paper aesthetic we landed on with the project, along with sense-checks of the different content that might be uploaded in each popup.
